Stop Referring Out Six-Figure Commissions
AJS Coaching provides the insider's playbook for experienced residential brokers to master commercial lending.
You're a Top Producer, But You've Reached a Plateau
You've built a successful business, but the transactional grind is taking its toll. You see the lucrative commercial deals from your own clients, but a knowledge gap makes them feel out of reach, forcing you to leave opportunity on the table. It’s time to move from chasing volume to closing high-value deals.
Lost Opportunity
You have successful clients asking about commercial loans, but you refer them out because you lack the confidence and specialized knowledge to handle the files yourself.
The Transaction Grind
You're tired of the high-volume, commission-compressed world of residential mortgages and are ready for more complex, strategic, and rewarding work.
The Knowledge Gap
You know you're capable, but the world of commercial finance—with its complex jargon, underwriting, and lender relationships—feels like an insurmountable wall.
From Trusted Broker to Indispensable Advisor
Imagine this: instead of referring out that next big commercial deal, you handle it with complete confidence. You're not just a broker anymore; you are a high-value advisor, guiding your clients through their biggest financial decisions.
At AJS Coaching, we give you the systems, strategies, and insider knowledge—built on 25+ years of commercial banking experience—to make that your reality.
Your Path to Commercial Mastery
We’ve created a simple, proven framework to guide your journey
Learn the Playbook
Master the fundamentals with our expert-led programs, learning everything from underwriting to structuring your first deal.
Build Your Confidence
Move from theory to practice with hands-on case studies and direct access to an industry veteran.
Start Closing Deals
Apply your new skills immediately to add a powerful and lucrative revenue stream to your business.
Gain Your Edge with AJS Coaching Insights
The world of commercial finance is always evolving. Our Insights page is your free resource to stay ahead of the curve, with practical articles, case studies, and expert analysis designed to sharpen your skills.
Get the Insider’s Toolkit: Join the Free AJS Member Site
The Commercial Deal Triage Checklist
Instantly qualify any opportunity and avoid wasting time on dead-end files with our essential go/no-go checklist.
Exclusive Case Studies
Go behind the scenes of real-world funded deals in the Alberta market and learn the strategies used to get them approved.
The DSCR Calculator Tool
A simple, ready-to-use spreadsheet to help you run the single most important metric in commercial finance.
A Growing Resource Library
Gain access to a curated collection of guides, glossaries, and articles that you can refer to anytime.
Learn Directly From a Former Commerial Banker
My name is Jey Arul, and for over 25 years, I've lived and breathed commercial finance. My career wasn't spent in the residential world; it was forged where the biggest deals get done—including a decade working as a commercial banker.
From my desk at the bank and now as President of my own commercial finance firm, AJS Capital, I have reviewed thousands of loan submissions. I know exactly what gets a file approved and what gets it declined.
Now, I'm sharing that insider's playbook with you.
You Have the Ambition. Let’s Build Your Blueprint
Your client base is a goldmine of opportunity. Your reputation is your foundation. The only missing piece is a proven plan. Stop waiting and start building the next, most profitable chapter of your career today.